Book a call

Poppy Thoughts

what are you hiding in your secret room? brand clarity brand strategy poppy copy Dec 04, 2025

It was a real life Narnia moment.

I stayed in an Airbnb last week that NO JOKE had a secret room hidden behind a bookshelf.
 

But you’d never know it...

Continue Reading...
a lesson in designing for one customer design Jan 10, 2025

I love my husband. We've been together for 25 years.

I wouldn't care if he spent $10 or $1000 on gifts for me. As long as there's a bit of thought pu...

Continue Reading...
how to write a letter to santa.... that gets results copywriting Nov 18, 2024

 

Before you mail your letter to Santa, I have a few tips that could increase your chances of getting what you want this year. (You're welcome.)

How...

Continue Reading...
are your employees okay? (are you sure) Oct 04, 2024

The cashier who wished to be dead really set the mood.

My husband and I were on our way to see the new Beetlejuice movie and had time to kill. (No pun ...

Continue Reading...
what is conversational copywriting (and why does it work)? copywriting Sep 19, 2024

We all had *that* teacher. The one whose style was to read straight from the textbook.

I don't know about you, but I found it impossible to learn any...

Continue Reading...
don't be afraid to alienate people copywriting Sep 05, 2024

You're going to jail.

The tax police are going to take your house and your car, and everyone will know you’re an idiot.

That’s how it feels to owe t...

Continue Reading...
a word from your ideal client Sep 04, 2024

If your ideal client is a self-employed middle-aged woman who spends most of her time caring for others and uses money to solve problems, there's some...

Continue Reading...